About KOZMO

Two people. Two countries. One question neither could put down.

Technology · Australia Cognitive psychology · Netherlands What if behaviour could be measured like everything else?

The observation

The repair that kept failing.

01A teamgets help02Something gets fixed03The person whounderstood it leaves04The patterncomes back Same meeting. New attendees.

Across organisations, industries and leadership teams, the same thing kept happening, in the same shape.

Something would get fixed, everyone would relax, and a few months later the same problem was back, because the understanding had left with the person who held it.

Companies measured finance to the cent and operations to the minute. Behaviour, the thing quietly shaping every one of those numbers, was left to instinct.

What if behaviour could be understood with the same rigour as every other organisational system?

That question became Behaviour Intelligence. Once you have seen the pattern, meetings get a lot more interesting.

The people

Different work. Same sentence.

Neither of us set out to start a company. What we had in common was an observation: years of watching organisations invest enormous care in their systems while the behavioural layer between the people inside them stayed invisible.

01Technology·Australia

Michael

He kept watching the same repair fail. A team would be diagnosed, something would get fixed, and then the person who understood why it worked would leave. A few months later the same dysfunction was back. So he started drawing the patterns instead, trying to find a language for them that would still be there after everyone went home.

More about Michael →

02Cognitive psychology·Netherlands

Masha

Hers looked like a measurement problem and turned out to be a definition problem. Organisations were measuring sentiment, satisfaction and engagement, then wondering why nothing improved. If you are not measuring the right thing, you cannot know what to change. And if you do not understand why people fall into a pattern, the fix you choose quietly creates the next one.

More about Masha →

Who founded KOZMO?

KOZMO was founded by Michael Huynh, who comes from technology and is based in Australia, and Masha Omeragic, a cognitive psychologist based in the Netherlands.

Is KOZMO the final name?

It's a working name while trademark checks finish. KOZMO is not related to Kozmo.com, the US delivery company that closed in 2001.

Two routes to the same sentence. We don't think that's a coincidence. We think it's what happens when something important stays invisible for long enough.

The work

The product is the part you can log into. It isn't the whole of it.

  1. 01

    A framework

    A shared language for behaviour, defined tightly enough that two people using it mean the same thing.

  2. 02

    A platform

    Where the framework stops being a document and becomes something a person or an organisation can actually use.

  3. 03

    A knowledge base

    Which grows every time an organisation shows us something the framework did not anticipate.

  4. 04

    A practical discipline

    Methods that have to survive a real Monday morning, not only a literature review.

  5. 05

    A way of seeing

    Helping an organisation understand itself more clearly than it can from the inside, which is the hardest place to see from.

Principles

Eight things we'd rather be held to.

01

Science before opinion.

When the research and our instincts disagree, the research gets to be right.

02

Observable behaviour over assumptions.

We measure what people do, not what we imagine they're like underneath.

03

Evidence before intuition.

Intuition is a good way to find a question. It's a poor way to answer one.

04

Practicality over theory.

An insight nobody can act on by Tuesday hasn't finished being an insight.

05

Curiosity over certainty.

We'd rather hold a question open another year than close it early and be quietly wrong.

06

Progress over perfection.

Honest and unfinished, published and argued with, beats flawless and never shipped.

07

Improvement you can measure.

Healthy organisations aren't built on good intentions. They're built on changes you can see happen.

08

Behaviour should help people grow.

We don't label anyone. A profile is a starting point, never a verdict.

How we'll know

We'll know this worked when nobody finds it remarkable.

  1. Behaviour Intelligence is no longer considered a new idea.
  2. Behavioural evidence sits in a board pack beside financial evidence, and nobody remarks on it.
  3. Leaders discuss the behavioural health of their organisation as easily as its operational performance.
  4. Someone says "that's The Hero again" in a meeting, and everyone knows exactly what it means.

If that happens, it will matter very little whether it was us who built it.

Commitments

Five things we intend to keep doing.

A promise is a statement about intention. A commitment is something you're entitled to hold us to.

  1. Keep building on evidence, and say so plainly wherever we don't have any yet.
  2. Keep challenging our own assumptions, including the ones KOZMO is built on.
  3. Keep contributing to behavioural science rather than only drawing from it.
  4. Keep publishing our thinking openly, including the parts that didn't work.
  5. Keep improving the product through research and through what organisations teach us.

Building it together

A discipline isn't announced. It's built in the open.

We'd rather hear where we're wrong than not hear from you.

OrganisationsBring the reality: what happens when a framework meets a real team on a bad week.
ResearchersBring the rigour. Challenge the instrument and tell us where it breaks.
PractitionersBring the translation: what a leader can do differently, in the time a leader has.
UniversitiesBring the scrutiny we can't honestly perform on ourselves.
LeadersBring the questions that matter enough to be worth measuring.
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